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Gronkowski Family, Complex SE, Announce "Stadium Blitz" Partnership

Gronkowski Family Joins the Stadium Blitz® Team as Curators of the Stadium-Based Obstacle Course Race That Will Showcase Ice Shaker™, Gronk Fitness Products

December 10, 2018

Officials with Complex Sports & Entertainment (ComplexSE.com) and the Gronkowski Family announced a partnership on December 10, joining forces in the production and launch of a new stadium-based obstacle course race called “Stadium Blitz®.”

"Our vision for Stadium Blitz is to produce a stadium-based fitness event for the entire family,” says Mark Neifeld, President of Complex. "What better partners to have than the Gronkowski family, who have spent their careers competing in top physical condition on the fields of these iconic stadiums.”

“This was a unique opportunity for our family to get involved with Stadium Blitz,” said Dan Gronkowski. “We are excited to be involved with an event that will encourage people to pursue an active lifestyle, and provides the entire community a chance to compete under the stadium lights.”

The Gronkowski family – Papa Gronk, Gordie Jr., Dan, Chris, Rob and Glenn — will serve as curators of the event, assisting in the development of the racecourse, obstacles and event design. Every Stadium Blitz event will feature Gronk Fitness Products along the race route, with the obstacle course designed to test the participants’ athleticism, endurance and stamina.

“The Stadium Blitz race route was designed to give participants of all athletic abilities, ages five to 85, the opportunity to challenge themselves at an exciting event in a unique venue,” said Bryan Ness, Executive Vice President of Operations for Complex. “The Blitz race route has three difficulties: ‘Race,’ ‘Hustle’ and ‘Blitz;’ so everyone in the community can participate and compete.”

Stadium Blitz branded Ice Shaker™ bottles will also be sold exclusively at the event, with unique designs available only to Blitz race participants. Ice Shaker, founded by Chris Gronkowski, will also showcase the company’s unique line of insulated fitness bottles and tumblers at the Stadium Blitz Fan Festival.

Stadium Blitz will feature a unique scoring system, tracked by RFID technology, that will award points to participants based on the difficulty of the obstacles they chose, and the time it took to complete the race. Participants receive a score at the conclusion of the race, making Blitz one of the most technologically advanced obstacle course races in the country.

The 2019 Stadium Blitz Tour will be hosted at iconic stadiums across the country beginning in early spring. The full Stadium Blitz tour schedule will be released in January 2019, with a total of 12 events scheduled for the inaugural year.

For more information on Stadium Blitz please visit StadiumBlitz.com.

About Complex Sports & Entertainment

Founded in 2018, Complex is driven by creating unique experiences at unique venues. Complex’s services include venue marketing, booking and management in the tours, special events and ticketed events categories. Complex also has portfolio of owned content in each event category and a model designed to keep venues “open 363 days per year.” For more information, please visit complexsportsandentertainment.com.

About Gronk Fitness Products

Fitness has always been the backbone of the Gronkowski Family. The Father, Gordy Sr., oversees one of the top retail fitness companies in the US with a commercial team that has set up thousands of gyms since 1990. The Family has taken it one step farther and has created Gronk Fitness products — durable sports performance products that get the job done. Gronk Fitness features equipment available for cardio, strength and functional movements, as well as a full line of merchandise and apparel. For more information visit gronkfitness.com.

About Ice Shaker™

The Ice Shaker™ is the perfect bottle for everything. Don't just bring it to the gym for a bodybuilding workout & protein shake, Ice Shaker is also perfect for the office, traveling, the pool, the beach, tailgating, hiking, camping, hunting, yoga, sporting events, parties, or anywhere else you might go! The Ice Shaker bottle is also perfect for water, smoothies, beer, ice tea, martinis, cocktails, iced coffee, pre workout, BCAAs, aminos, energy drink mixes, chocolate milk, almond milk and more! Ice Shaker was created by Chris Gronkowski. For more information visit iceshaker.com.

Teall Capital Expands Portfolio with Complex Sports and Entertainment

December 6, 2018

Teall Capital, a private equity company based in Winston-Salem, NC; Atlanta, GA; and San Francisco, CA, has invested in Dallas and Denver-based Complex Sports and Entertainment, a company that partners with professional sports teams, college athletic departments and venue owners to create unique fan experiences year round. Founded in 2018, Complex’s services include venue marketing, booking and management in the tours, special events and ticketed events categories.

“We’re excited to join the Teall Capital family,” said Complex Sports and Entertainment President Mark Neifeld. “It became apparent very early-on that our new partners at Teall Capital were the best strategic partners that could help guide the long-term success of our company.”

“After building strong relationships with Ben Sutton, the partners at Teall, and leadership teams of Teall’s portfolio companies, we knew that this was the group of professionals that we wanted to align with,” Neifeld added. “Teall is already helping us realize the full potential for Complex. We’re excited about how this partnership will help us continue to bring new opportunities to our partners and the communities we serve.”

Complex’s veteran team of event and venue professionals provide venue sales, event booking and project management services , as well as produce a portfolio of owned content in each of the verticals the company markets. In 2019, Complex will launch several new event properties, including Stadium Blitz®, The Avalanche Rush and the Diehard Dash, and other properties including Experiology® and The Legacy Club. In October, Complex announced a partnership with the Collegiate Event and Facility Management Association (CEFMA) to align in efforts to promote growth and education across intercollegiate athletics.

Teall Chairman Ben C. Sutton, Jr., widely recognized as one of the most accomplished entrepreneurs and business leaders in the sports and entertainment industry, founded ISP Sports in 1992. After rapidly becoming the market leader in collegiate sports marketing, broadcast, publishing, sponsorship services, ticketing and stadium seating, ISP Sports merged into IMG College in 2010. Sutton, who became chairman and president of IMG College in 2010 and had served as chairman emeritus since September 2015, left IMG College in late 2016 to focus his efforts on Teall Capital.

“Complex Sports and Entertainment is the perfect complement to Teall’s other high-growth investments, which include Dyehard Fan Supply, Riddle & Bloom, Sunshine Beverages and Tailgate Guys,” Sutton said. “Complex is uniquely positioned to help professional sports teams, athletic departments and venue owners maximize the use of their facilities and engage fans year round like never before.”

“Like the other companies in Teall’s portfolio, our team will work hard to accelerate the growth track for Complex. It’s already on a great trajectory, and I look forward to working closely with Mark and his team,” Sutton added. “The investment in Complex is proof of our business model and reaffirms Teall’s plans to invest in companies where we can provide strategic value and the support they need for success.”

Since its founding in mid-2017, Teall has created Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company and acquired millennial-centered agency Riddle & Bloom, a specialized “Ideas and Access” agency that helps its clients market to the growing demographic of Next Generation consumers. Teall also became majority owner Sunshine Beverages, which produces, markets and sells a “better-for-you” energy beverage, branded Sunshine, and acquired a significant interest in Alabama-based Tailgate Guys, which provides turnkey hospitality packages to fans.

About Ben C. Sutton, Jr.

Ben C. Sutton, Jr. is founder and chairman of Teall Capital Partners, a private equity company with investments in a portfolio of businesses including Riddle & Bloom (national next-gen marketing agency), Tailgate Guys (national market-leading hospitality company), Sunshine Beverages, and Dyehard Fan Supply (national sports/entertainment merchandising business).

Sutton, a graduate of Wake Forest University and law school, was previously Chairman and President of IMG College, which he founded as ISP Sports in 1992, essentially inventing the college media business as it is known today. By 2014 when he transitioned into the role of Chairman, IMG was the largest college sports company and sports/entertainment sales organization in America (SportsBusiness Journal). In addition to building the core businesses of IMG College into four national market-leading companies, he was largely responsible for the meteoric overall growth of IMG Worldwide, engineering the sale of the company in 2014 for $2.4 billion. IMG was the national market leader in Media, Licensing, Ticketing, and Stadium Seating, working with over 225 universities, conferences, NCAA, and College Football Playoff.

In addition to being named one of the most powerful sports executives in America, Sutton has received numerous distinctions including induction into the North Carolina Order of the Long Leaf Pine, the Wake Forest University Distinguished Alumni award, as well as induction into the North Carolina Sports, National Football Foundation, NACMA and SportsBusiness Journal Champions Halls of Fame. He is a trustee or director at Wake Forest University, White House Historical Association, United States Olympic Committee, Ronald Reagan Presidential Foundation & Institute, National Football Foundation, and Naismith Basketball Foundation. The Sutton Family Foundation has invested over $40 million in philanthropic causes.

About Teall Capital Partners

Teall Capital is a privately-held set of investments in innovative, high-growth potential lifestyle brands and services. The company’s leadership has extensive experience in sports, media, marketing, and entertainment, and the group provides its operating companies deep expertise in a number of disciplines: corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and expert legal diligence.

Teall Capital is led by Ben C. Sutton, Jr. and an executive management team that built and expanded four national market-leading businesses in the college sports space: IMG College Multi-media, IMG College Seating, IMG College Licensing, and IMG Learfield Ticketing. Teall invests in complementary organizations that can strategically work together to realize greater value, sharing in expertise, thought leadership, and networks.

For more information, please visit TeallCapital.com.

CEFMA, Complex SE Announce Partnership Through 2020

Organizations Align to Promote Growth and Education Across Intercollegiate Athletics

October 25, 2018

Officials with Complex Sports & Entertainment (ComplexSE.com) and the Collegiate Event and Facility Management Association (CEFMA) announced a partnership on October 25, aligning in the effort to promote growth and education across intercollegiate athletics.

"We’re excited to partner with CEFMA, and the opportunity to serve its members,” says Mark Neifeld, President of Complex. "We look forward to working with the CEFMA Board of Directors on the mutual goal in providing new opportunities that will strengthen the CEFMA community for years to come.”

“The CEFMA Board of Directors welcomes Complex Sports and Entertainment to our Association,” stated CEFMA President and Executive Associate Athletics Director at The Ohio State University, Mike Penner. “We are excited to provide the CEFMA membership a platform to interact with an organization that can help create unique experiences and potentially make a positive impact for our members and their institutions.”

The partnership between Complex SE and CEFMA will begin immediately, and members will have the first opportunity to be introduced to Complex’s leadership team at the CEFMA Regional Conferences at Pittsburgh and UCLA.

About Complex Sports & Entertainment

Founded in 2018, Complex is driven by creating unique experiences at unique venues. Complex’s services include venue marketing, booking and management in the tours, special events and ticketed events categories. Complex also has portfolio of owned content in each event category and a model designed to keep venues “open 363 days per year.” For more information, please visit complexsportsandentertainment.com.

About CEFMA

CEFMA is dedicated to the needs of collegiate level event and facility professionals and the challenges that exist within the scope of their responsibilities. CEFMA seeks to promote the growth, leadership, integrity and success of administrators and professional staff in collegiate athletics. For more information about CEFMA, please visit www.cefma.net. CEFMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 54th year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.

Complex Sports & Entertainment Expands Team and Announces Board of Advisors

Distinguished Experts in Collegiate Athletics, Venues and Events to Help Shape Complex's Future

June 20, 2018

Complex Sports & Entertainment (ComplexSE.com) is pleased to announce key additions to its team, as well as the formation of its inaugural Board of Advisors.

"Each team member and advisor brings incredible knowledge and experience, providing immediate impact to Complex," says Mark Neifeld, President of Complex. "These new additions signal our commitment to building the future of venue programming with the brightest minds and best talent."

Bryan Ness has joined Complex's team as Executive Vice President of Operations. Ness is a fixture in the major events community having previously worked on projects including the Olympic Games (London and Sochi), Super Bowl, NCAA Final Four and College Football Playoff National Championship Game. Bryan will oversee Complex’s growing portfolio of event properties and the development of new properties with CSE’s partners.

Stephanie Jacquemin has joined Complex as Director of Tours & Experiences. Jacquemin was previously with The Walt Disney Company in Orlando. Most recently with the Disney Institute, she worked with organizations on transforming their customer experience by overseeing their engagements.

Complex’s newly formed Board of Advisors includes professionals with deep experience in collegiate athletics, development, venue management and community engagement. They will help guide Complex in shaping its strategy and defining the next generation of venue marketing and programming. The advisory board is comprised of the following individuals:

  • Carl Adkins – Executive Director of the Atlanta Football Host Committee, former General Manager of The Georgia Dome
  • Dr. Jeanne Boyd – Former Managing Director of the NCAA’s Division I Men’s Basketball Championship
  • Mike Fogel – Security Manager for the Dallas Cowboys Football Club and AT&T Stadium; 2018 NCS4 “NFL Industry Leader Under 40” Award Recipient
  • Derrick Heggans – Sports & Entertainment Executive with previous experience at NFL Properties, AOL Sports Channel and Wharton Sports Business Initiative; 2008 Sports Business Journal “40 Under 40” Award Recipient
  • Will Hunter – Vice President of Operations for the Pac-12 Conference
  • Danny Lewis – Director of Donor Relations and Athletic Programming, Kansas University Alumni Association
  • Dr. Jason Pappas – Associate Teaching Professor and Director of Undergraduate and Graduate Internship Program in the Department of Sport Management at Florida State University

"Complex's Board of Advisors is an unrivalled team, whose insights into the intersection of events, venues and collegiate athletics will provide incredibly valuable input to the success of our customers and the communities we serve," says Jason Sabatino, Executive Vice President of Complex.

About Complex Sports & Entertainment

Founded in 2018, Complex is driven by creating unique experiences at unique venues. Complex’s services include venue marketing, booking and management in the tours, special events and ticketed events categories. Complex also has portfolio of owned content in each event category and a model designed to keep venues “open 363 days per year.” For more information, please visit complexsportsandentertainment.com.

Complex Sports & Entertainment Expands Team, Focusing On Big 2019

Notable Names in Major Events and Venue Management Continue to Shape Complex's Team

October 22, 2018

Complex Sports & Entertainment (ComplexSE.com) announced Monday the addition of three new team members to the Company’s growing roster of event and venue management professionals.

"We’re excited that our company continues to attract the top-tier talent in our industry,” says Mark Neifeld, President of Complex. "This group of professionals brings years of major event experience to our team, and we’re excited to see how they can positively impact our business partners and the communities our company serves.”

Hailee Damp has joined Complex's team as Director of Project Management, and will work out of Complex’s Denver events office. Damp has previous project management experience while working on marquee events including the NCAA Final Four, College Football Playoff National Championship Game and Super Bowl.

Brian Boone joins the team as Director of Events, and will oversee the development and implementation of Complex’s growing portfolio of ticketed events. Previously, Boone oversaw event staffing, security and logistics at venues including AT&T Stadium, the Edward Jones Dome, Busch Stadium and Chaifetz Arena, and brings notable event experience including the 118th US Open Championship, College Football Playoff National Championship Game and multiple WWE WrestleManias.

KelVon Greer is also making the move to Complex, joining the team as an Account Executive. Greer was formally an Event Coordinator with Fair Park in Dallas. In 2018, KelVon was recognized by the International Association of Venue Managers (IAVM) as a "30|UNDER|30 Award" recipient.

“We remain focused on providing the best customer experience and world-class events for our partners and guests,” said Neifeld. “With over 150 event days already on the books in 2019, it’s imperative that we build our company around the most talented professionals in sports and entertainment.”

About Complex Sports & Entertainment

Founded in 2018, Complex is driven by creating unique experiences at unique venues. Complex’s services include venue marketing, booking and management in the tours, special events and ticketed events categories. Complex also has portfolio of owned content in each event category and a model designed to keep venues “open 363 days per year.” For more information, please visit complexsportsandentertainment.com.